Paulina Jahn.

Designer

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Paulina Jahn.

Designer

Home

Portfolio

About

Say Hello

Paulina Jahn.

Designer

Home

Portfolio

About

Say Hello

Paulina Jahn.

Designer

Incremental®

Branding & Web Design (2024)

Project Duration

6 Months


Services Provided

Branding & Web Design


Problem


The current brand of Incremental is heavily focused on method and fidelity of insights, which may not be attractive to those seeking to drive business growth. The brand lacks distinction and fails to captivate its target audience. Additionally, there's a disconnect between the casual and formal aspects of the brand, making it less approachable and relatable. The brand also struggles with being perceived as just another analytics tool, lacking differentiation and failing to highlight its unique value proposition. Furthermore, there's a gap in providing actionable insights in a timely and granular manner, as well as a need to avoid being branded solely as an AI company.

Project Duration

6 Months


Services Provided

Branding & Web Design


Problem


The current brand of Incremental is heavily focused on method and fidelity of insights, which may not be attractive to those seeking to drive business growth. The brand lacks distinction and fails to captivate its target audience. Additionally, there's a disconnect between the casual and formal aspects of the brand, making it less approachable and relatable. The brand also struggles with being perceived as just another analytics tool, lacking differentiation and failing to highlight its unique value proposition. Furthermore, there's a gap in providing actionable insights in a timely and granular manner, as well as a need to avoid being branded solely as an AI company.

Project Duration

6 Months


Services Provided

Branding & Web Design


Problem


The current brand of Incremental is heavily focused on method and fidelity of insights, which may not be attractive to those seeking to drive business growth. The brand lacks distinction and fails to captivate its target audience. Additionally, there's a disconnect between the casual and formal aspects of the brand, making it less approachable and relatable. The brand also struggles with being perceived as just another analytics tool, lacking differentiation and failing to highlight its unique value proposition. Furthermore, there's a gap in providing actionable insights in a timely and granular manner, as well as a need to avoid being branded solely as an AI company.

Solution


To address these issues and revitalize the Incremental brand, several steps can be taken:

  1. Rebranding Strategy: Shift the brand focus from method-centric to actionability and progress. Emphasize the brand's ability to provide hyper-intelligent solutions that drive business growth.


  2. Distinctive Identity: Create a brand identity that stands out in the crowded market, utilizing elements such as color (especially CEO's preference for purple), typography (consider Google Fonts for versatility), and imagery (perhaps incorporating the delta symbol to represent change).

  3. Messaging and Tone: Develop messaging that is clear, casual, and smart, yet approachable and human. Avoid technical jargon and instead use language that resonates with a broader audience, including CMOs and heads of sales.

  4. Differentiation: Highlight the brand's unique value proposition, focusing on its ability to provide actionable insights in real-time, and its commitment to continuous improvement.

  5. Avoiding AI Terminology: While leveraging AI and ML capabilities, refrain from overtly branding the company as an AI-focused entity. Let the functionality and value of the product speak for itself.

  6. User Experience Enhancement: Conduct a complete UX revamp to ensure the brand's digital presence is intuitive, informative, and engaging. Simplify decision-making for users and provide a seamless feedback loop for learning and improvement.

  7. Cultural Shift: Foster a culture of approachability within the brand, where communication is clear, transparent, and focused on driving tangible results for clients.

  8. Embracing Optimism and Futurism: Position Incremental as an optimistic, forward-thinking brand that helps clients navigate and thrive in an ever-evolving business landscape.